What If Recruitment Were Effortless,
and You Became:
The Leader Everyone Wants to Follow
Are You Ready to Lead with Impact?
KNOWN LOVED RESPECTED
Book Launch
The Proven Blueprint for Personal Branding Success
RECRUITMENT RESULTS
2024 Student Achievements and Results
As an insurance agency leader, you’ve probably faced these struggles:
- Attracting the right talent with the skills and mindset to thrive.
- Failing to connect with Millennials and Gen Z who want purpose-driven, flexible careers.
- Relying on outdated recruitment methods that no longer deliver results.
- Trying to stand out in a saturated market like Singapore or Hong Kong.
Here’s the truth: Building a personal brand on social media solves
ALL these problems.
HOW?
Attract Top Talent Effortlessly
A strong personal brand positions you as the leader everyone admires, making recruits come to you.
Inspire Loyalty
Build trust with recruits before they even join your team, creating stronger connections and better retention.
Engage Younger Generations
Speak their language with relatable, inspiring content that shows them the future they can achieve with you.
Recruit Smarter, Not Harder
Replace outdated methods with automated strategies that reach the right audience at the right time.
Stand Out in Crowded Markets
Amplify your voice to rise above the noise and become the #1 leader in your city, region, or even country.
Save Time and Energy
Automate your recruitment process so you can focus on building a winning team and achieving top awards.
Success Story From My Students
Proven Outcomes: My Students’ Recruitment Wins Through Branding
“Eric is both creative and systematic, landing vague imagination to practical next steps, this is how I excelled and consistently made breakthroughs even during the pandemic.”
“KLR Strategy robust method has not only expanded my network but also ensured a continuous flow of passive leads.”
“Utilizing the KLR strategy, which Eric emphasized for its engagement potential, has proven highly effective.”
Top Leaders in Singapore, Hong Kong, and Malaysia Are Succeeding with the KLR Strategy
Tay Kah Lok (Jiale)
finexis advisory Singapore
Digital Agent of the Year, Asia, 2018
5x MDRT
2x COT
Eile Goh
6x MDRT
Lim Yee Von
Prudential Assurance Malaysia Berhad
9x MDRT
Top 2 National Wealth Planner (2023)
Top 1 Female National Wealth Planner (2023)
Jo-An Darlene Chua
Pru Life U.K. Philippines
Consistent GAMA Awardee
James Fragata
AIA Philippine
2023 Emergent MDRT
2023 Hong Kong Qualifier
Willis Lau
Great Eastern Financial Advisers
Asia Trusted Life Agents & Advisers Awards Finalists (Digital Agent/Agency) – 2019, 2023
Charleson Ng
FWD Hong Kong
FWD 2023 Top Agency Builder Award
Bloomberg Businessweek Financial Institutions Awards 2024
Dr. Kit Chan
FTLife Insurance Company Ltd Hong Kong
MAA – Master Agency Awards
DMA – Distinguished Manager Award
Nicholas Chan
Manulife Hong Kong
5x TOT (2020-2024)
Senior District of the Year in company
Hong Kong LUA Distinguished Manager Award
Meet Your Mentor
Eric Feng
- Worked with 100+ insurance companies across 38 countries.
- Expert in personal branding and social media marketing, impacting nearly half a million agents.
- Recipient of JCI’s Ten Outstanding Young Persons Award and Certified Speaking Professional.
- Influencer with 1M+ followers and creator of the Known Loved Respected (KLR) program.
KLR STRATEGY
Proven by Insurance Leader
Mentored by Eric
@dominic_ds33
No strategy, frequent updates but poor performance
Through personal positioning, identified strengths and amplified them, causing video views to surge to 70k, leading to clients proactively inquiring
@bonlo_yolo
Unclear content direction, lack of creativity
Precisely positioned the target market, doubled the follower count, gained more attention from potential customers, and saw a 400-follower increase per video
@shanelsy
Monotonous contents, unable to attract the target customers
Diversified the content through the 'KLR' rule, built a strong fan base, significantly improved engagement rates, and improved substantial business performance
Highly recommended by top insurance
industry leaders globally
Tay Kah Lok (Jiale)
Finexis Advisory, Singapore Branch Director
Runs a 100% MDRT Team, 2023 Digital Agent of the Year, Asia, 2018 5x MDRT 2x COT
“Eric is like my bigger and wiser brother. He is always one-step ahead of us. I feel like I have to carry a notebook in order not to lose any insights from the meetings we have. On stage, Eric is funny, animated, charismatic and magnetising. He is so smooth it seems like he is dancing. The entire room will be in a trance-like state, captivated by his words and rare-air confidence. Eric is the mentor who sold me the idea of moving my practice from a hunting to an attracting model.
What began as a divine intervention and a timely mentorship, now gave me a lasting business, and a lifelong friend.”
Wilfred Wong
Senior Director
Ascendance Wealth Management, Singapore Top AIAFA Senior Director 2023 Top AIAFA Director 2022 Asia's Financial Adviser of the Year 2020
Eric was the first external mentor that I ever gotten in my career. It was a point of time where I asked myself how I could build an advisory career where I was sought after, instead of constantly seeking people.’
‘Eric gave me the essentials and keys to unlocking my own personal brand, and since then, my career had been sustainably attracting the market that I want for over the last six years. Thank you, Eric, for making me more known, more loved, and more respected.’
Dr. Kit Chan
Executive Regional Director FTLife Insurance Company Ltd Hong Kong ATLAA 7th Asia- Insurance Agency Leader of the Year
MAA - Master Agency Awards DMA - Distinguished Manager Award
”I met Eric ten years ago at an MDRT Asia conference. He left an impression of being proactive, creative, and forward-thinking! Over a decade ago, Eric was already training on the development of online branding and marketing. Since then, he has become well-known in Hong Kong and mainland China.
In recent years, online influencers (KOLs) have expanded beyond just retail live streaming. Various industries, including insurance, are now using online channels for development and promotion.
In early 2023, I had a meeting with Eric in Hong Kong, where he inspired and guided me to start building my online platform. From conceptualisation to production and eventual broadcasting, Eric’s dedication, close communication, creative thinking, and effort were truly commendable and worth learning from!
Compared to my previous posts and reels on Instagram and Facebook, the content, quality, and appeal have greatly improved. My followers have more than tripled, and inquiries and monetization results have steadily increased.
Initially, I didn’t have high expectations when starting the online platform. I just wanted to share my years of achievements and experiences with those around me. Through the process, I gained a deeper understanding of the new generation’s mindset. My team members appreciate me more, and as a leader, I set an example by keeping up with the times, greatly boosting team morale.“
Charleson Ng
Regional Director FWD Hong Kong
FWD 2023 Top MDRT Region FWD 2023 Top Agency Builder Award Bloomberg Businessweek Financial Institutions Awards 2024 District achievement of the year (Agency Force) - Outstanding Award 2024
”Since 2020, when I first founded the Genius Program, Eric has been a pivotal mentor in my career. His systematic approach to training, especially on social media marketing, was invaluable during the challenging times of the COVID-19 pandemic. His innovative strategies not only equipped our rookie advisors to tackle unprecedented challenges but also played a crucial role in the program’s recognition at the 2022 MDRT Global Conference in Sydney.
In 2024, Eric and I expanded our collaboration, launching a new licensing initiative that allowed us to scale up our efforts significantly.
We are now providing much more in-depth training and coaching, shaping the next generation of star players in the insurance industry. I am profoundly grateful for Eric’s guidance and expertise, which have been instrumental in both my personal growth and the success of our teams.“
Glorie Low
Licensed Financial Planner FAR, CMSRL, CFP, RFP, Sh.RFP, MFP, Bcom (Melb) Malaysia
5x MDRT Million Dollar Builder
“I had never achieved MDRT award before in the six years of being in the business. But when Eric started to mentor me in building my brand via social media, I finally achieved my first MDRT award back in year 2018. Since then, I have consistently achieved MDRT year after year, and my income has grown by at least 5 times.
“Eric is someone who has helped open my mind to the power of using the right words, communication and branding. I am thankful and grateful for having Eric as my mentor.”
Lim Yee Von
Master Wealth Planner Prudential Assurance Malaysia Berhad
“I had the pleasure of first meeting Eric Feng when he introduced his highly sought-after course in Kuala Lumpur in 2017. I was immediately impressed by his charismatic and pleasant character, and we quickly developed a mentor-mentee relationship. Despite his tight schedule, Eric always made time to address my inquiries, instilling in me his concept of ‘adding value first.’ This philosophy became a pivotal ‘aha’ moment that significantly improved my client relationships.
Eric’s generosity extended to guiding me as I prepared my very first focus session speech for MDRT Day Malaysia 2019. His assistance with the structure and delivery of my presentation helped it go viral, and it became the most-watched video on the MDRT Malaysia YouTube channel. It was even showcased during agency meetings.
I am deeply grateful for Eric Feng’s guidance in laying the right foundation during the early days of my career. Thank you, Eric, for being a supportive mentor and helping shape my journey to success.”